Maximizing yourself

The release of Bollywood movie (or should I say a self-promotional Indian film) Aap Ka Surroor speaks a lot about how the Indian mind works. Taking advantage of a certain monopoly over a particular industry and promoting yourself to do something that is clearly not within your set of talents is what Mr. HR has unsuccessfully tried to do with his film.

When I first saw the promos of the movie and there was a different name in the Producer slot, I wondered whether HR had used a pen name this time. Because it is ridiculously clear that it was his movie through and through.

Self-promotion has been taken to a new level through the release of this definitely do-not-see movie. With this emerges a new concept of selling yourself, but definitely not a pleasing one.....